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Casino loyalty programs have evolved significantly over the years, evolving from simple punch cards to advanced digital networks that reward players for their loyalty. These initiatives are designed to enhance customer loyalty and increase player participation, offering various benefits such as no-cost play, dining offers, and special event entry. One notable example is the Caesars…

Live host games have become a significant trend in the internet casino industry, offering participants with an immersive encounter that replicates the ambiance of a physical casino. Since their debut in the beginning 2010s, these games have achieved immense popularity, notably during the COVID-19 pandemic when many participants looked for substitutes to conventional gambling venues.…

Artificial smart technology (AI) is revolutionizing the casino industry by boosting operational productivity, improving customer support, and customizing gaming interactions. In recent years, AI systems have been increasingly embraced by casinos to analyze player behavior and choices, allowing for tailored marketing approaches. According to a 2023 study by Statista, the international AI in the gaming…

За последнее десятилетие маркетинг казино прошел значительную эволюцию, приспосабливаясь к изменению потребительских моделей и цифровых достижений. В 2023 году исследование Американской игровой ассоциации показало, что казино все больше и больше используют стратегии цифрового маркетинга для привлечения более молодой аудитории, в частности, через социальные сети. Одна из выдающихся фигур в этом изменении – Мэтт Мэддокс, бывший…